CRM Marketing Specialist 

CRM Marketing Specialist 

Position Objective: 

Effective customer acquisition for Invia.hu using marketing automation, ongoing optimization and development in line with market trends and the company's strategy. 

Required Experience: 

• 2 years of experience in CRM marketing, with a focus on email marketing and personalization. 

• Experience in performance-based traffic acquisition within the e-commerce business, with a particular focus on e-mail campaigns. 

• Technical knowledge, including at least basic familiarity with HTML/CSS. 

• Analytical skills and the ability to make data-driven decisions. 

• At least basic experience working with technical teams, including software development teams (IT), including knowledge of JIRA/Confluence regarding the development process and creating solution documentation. 

• Practical, intermediate knowledge of tools from the Google ecosystem, with a particular focus on GA (Google Analytics) and GDS (Google Data Studio/Looker Studio). 

• High business awareness – knowledge of the mechanisms governing the e-commerce business. 

 Desired Experience: 

• Knowledge of CRM marketing issues, with a focus on the perspective of travel industry e-commerce businesses and the Bloomreach platform. 

• Experience and technical knowledge regarding the specifics of communication between applications (API) and their integration for data exchange. 

• Basic knowledge of JavaScript, SQL, Python, PHP, Django Builtins (Jinja). 

• Proficiency in the English language enabling fluent communication both orally and in writing. 

• Ability to proactively "sell" the benefits of cooperation and negotiate commercial terms effectively. 

• Native Hungarian. Knowledge of Slovakia a significant advantage. 

• Basic knowledge of AI concepts. 

• Strong writing skills, creativity, and ability to create marketing messages. 

• 1 year of experience in affiliate marketing, including managing partner programs and maintaining relationships with affiliates. 

Key Responsibilities: 

• Oversight and maintenance of assigned automation processes and campaigns, ongoing monitoring and optimization of results, with a focus on e-mail campaigns. 

• Identification, development, and implementation of new automation scenarios in marketing automation/CRM application. 

• Development of solutions based on user experience personalization, recommendation systems, and collected data. 

• Preparation of documentation for proposed solutions. 

• Collaboration in the technological maintenance of assigned solutions. 

• Market monitoring for new technological solutions. 

• Cooperation with the traffic acquisition team regarding other assigned areas.