CRM & E-mail Marketing Specialist 

Position Objective 

Effective customer acquisition for Invia.hu through e-mail marketing and marketing automation – ongoing optimization and development in line with market trends and the company’s strategy. 

Required Experience 

• 2 years of experience in e-mail marketing, with a strong emphasis on segmentation and personalization. Understanding of performance-based traffic acquisition within the e-commerce business. 
• A solid grasp of CRM Marketing basics and customer lifecycle concepts. Technical knowledge, including at least basic familiarity with HTML/CSS. 
• Analytical skills and the ability to make data-driven decisions. 
• At least basic experience working with technical teams, including software development teams (IT), including knowledge of JIRA/Confluence regarding the development process and creating solution documentation. 
• Practical, intermediate knowledge of tools from the Google ecosystem, with a particular focus on GA (Google Analytics) and GDS (Google Data Studio/Looker Studio). 
• High business awareness – knowledge of the mechanisms governing the e-commerce business. 
• Strong writing skills, creativity, and ability to create marketing messages. 
• Native Hungarian. Knowledge of Slovak is a significant advantage. 
• Communicative English, both written and spoken. 

Desired Experience 

• Broad knowledge of CRM marketing issues, with a focus on the perspective of travel industry e-commerce businesses and the Bloomreach platform. 
• Experience and technical knowledge regarding the specifics of communication between applications (API) and their integration for data exchange. 
• Basic knowledge of JavaScript, SQL, Python, PHP, Django Builtins (Jinja). 
• Proficiency in the English language enabling fluent communication both orally and in writing. 
• Ability to proactively “sell” the benefits of cooperation and negotiate commercial terms effectively. 
• Basic knowledge of AI concepts. 
• 1 year of experience in affiliate marketing, including managing partner programs and maintaining relationships with affiliates. 

Key Responsibilities 

• End-to-end ownership of the e-mail marketing channel: campaign planning, creation, A/B testing, deployment, and performance analysis. 
• Oversight and maintenance of assigned automation processes and campaigns, ongoing monitoring and optimization of results. 
• Identification, development, and implementation of new automation scenarios in the marketing automation/CRM platform. 
• Development of solutions based on proper segmentation, user experience personalization, recommendation systems, and collected data. 
• Preparation of documentation for proposed solutions. 
• Collaboration in the technological maintenance of assigned solutions, including active participation in the migration to a new CRM/marketing automation setup. 
• Market monitoring for new technological solutions and e-mail marketing best practices. 
• Oversight of the company’s affiliate marketing program – including partner relationships, performance monitoring, and identification of growth opportunities. 
• Cooperation with the Customer Acquisition team regarding other assigned areas. 

If you find this opportunity compelling, please submit your CV in English.